Aug 15 – Sep 8 · The BitLife Film Festival

Lights.
Camera.
BitLife.

“Every great movie starts with one bad decision.”

Three awards. Three challenges. Five winners. Free to enter. Play a featured challenge, post your most chaotic playthrough as a movie, and you could take home real Apple prizes — before the Movie Director pack premieres September 9.

A BitLife starlet and director on the red carpet with the gold Apple Watch, iPhone Pro and AirPods Pro prizes.
The Movie Director character — an auteur seated in a director’s chair with a clapperboard on a studio set.

The Expansion Pack

Meet the
Movie Director

You don’t just play the game — you direct it. Cast A-listers, command massive sets, and build a Hollywood legacy. The Movie Director update is a prestige power fantasy: the feeling of being the most important person in any room.

  • PowerYou call the shots.
  • GlamourThe world watches you.
  • PrestigeYou’ve earned it.

Premieres September 9, 2026.

How the festival works

Three rounds.
One winner revealed each week.

Each round features a live in-game challenge. Complete it, post your movie, and you’re entered. Winners are announced the day after each round closes.

Round 1 · Aug 15–22

Biggest Box Office Disaster

The biggest Hollywood disaster imaginable — judged on comedy, creativity, and the most “BitLife” outcome.

Apple Watch1 winner · announced Aug 25

Gold Digger 💍#150Easy

  • Never have a job
  • Marry 3+ times
  • Get $1M+ from spouses through divorce
  • Own a Lamborghini

Round 2 · Aug 22–30

Audience Choice Award

Won on engagement — likes, shares, and weighted comments. Three winners: the top entry on each platform.

AirPods Pro ×33 winners · announced Sep 1

Mean Girls 💅#380Easy

  • Be a female
  • Join the Mean Girls clique
  • Start rumors about 10+ friends
  • Turn 10+ friends into enemies
  • Insult 10+ classmates

Round 3 · Aug 31–Sep 8

Bitcademy Award: Best Director

The festival’s highest honor — creativity, storytelling, twists, and execution. Crowned on launch day.

iPhone 17 ProGrand Prize · revealed Sep 9

Breakout Star 🌟#1760Medium

  • Break out of juvie
  • Become famous
  • Burgle $50K+ in cash and valuables
  • Break out of a maximum security prison
  • Appear in a magazine after breaking out

How to enter

One checklist.
One valid entry.

01 / Base Requirements

Get 1 valid entry.

  • Follow and tag @bitlifeapp on the platform you enter.
  • Download BitLife and complete the active Featured Challenge.
  • Comment a crazy movie title on the official giveaway post.

02 / Bonus Entries

Multiply your chances.

  • +5
    Create media. Design and post an unhinged movie poster or trailer representing your story. Tag @bitlifeapp and use #2026BitLifeFilmFestival so we can count your entries.
  • +1
    Tag a friend in the comments to spread the festival chaos.

03 / Winner Verification

How prizes are claimed.

  • DM your Support ID. Winners must DM their official BitLife Support ID to the social account.
  • Complete verification. The internal team uses the Support ID to verify challenge completion before awarding prizes.

Post on TikTok · Instagram · Reddit — one entry works on all three.

What a great entry looks like

Example entry: a “How To Train Your Dragqueen” movie poster posted by @bitizen.films — showing how entries add up (+1 base, +5 movie poster, +1 tag a friend = 7 entries).

The prizes

Five winners walk the red carpet.

1 Apple Watch Series 11

Color of choice · 42mm · GPS · band of choice

Round 1 · Biggest Box Office Disaster

1 iPhone 17 Pro

Color of choice · 256GB

Grand Prize · Bitcademy Award for Best Director

3 × AirPods Pro 3

One per platform

Round 2 · Audience Choice

Every winner also gets the Movie Director pack.

The fine print

No purchase necessary. Entries accepted worldwide; prize eligibility limited to the US (excl. Rhode Island), Canada, and UK. Age and state/provincial restrictions apply. Full eligibility, odds, prize values, and the Alternate Method of Entry are in the Official Rules.

Apple is not a sponsor of or a participant in this promotion. This promotion is not sponsored, endorsed, administered by, or associated with X, TikTok, Instagram, or Reddit.